Website promotion is an integral part of the Marketing Strategy of the business world. Businesses keep their web sites to generate business. In order to generate business, your site should be visited by relevant people. For that your site should be known to them. Many studies revealed that a major share of internet business is generated through the Search Engines. So it is critical to get indexed your optimized web pages in the Search Engines and Directories to get your URL appeared at least on first 3 pages in major Search Engines like Google, Yahoo!, AOL, MSN, Altavista, DMOZ, etc; when a search is conducted using the key words which are appropriate to your business.
You may have a website that is state of the art, or you may have a hot product or service you know everyone wants, but without effective marketing, no one will know you exist, let alone buy anything from you. There are thousands upon thousands of new websites that appear daily on the internet, all trying to compete for the 1st, 2nd or at least 3rd pages in the search engines for any particular keyword.
We look web site promotion as an integral part of marketing plan. In our Web Site Promotion Services, we use both online and offline Methods. Online Methods include submission of optimized web pages to Search Engines and Directories, submit to newsgroups, Link exchanges, internet advertising, banner advertising, banner exchange, targeted emails to potential clients, PPC advertising, Press releases and many more. We use only ethical means to promote your sites.
The process of Search Engine Optimization starts by studying the first 10 websites for a keyword or a key word phrase and optimize your site slightly better than others. (Otherwise there is a chance of your site get caught in the sandbox of Google). It's essential to conduct a key word research to find out whether your target clients are using that key word/s to find you. We conduct keyword research using cutting edge software so that our clients are not putting their resources into drain by optimizing for a wrong key word. Our experience shows that majority of websites do not target and optimize relevant key word/s. You optimize for a wrong key word and you finish.
We provide manual submission to top tier Search Engines and Directories including Google, MSN, AltaVista, AOL, HotBot, Lycos, Web Crawler and a list of Directories. We also provide monthly report showing website rankings after completion of initial 30 days.
Below are the tasks, we carry out during complete optimization process for website.
On Page Optimization
Keyword Ranking Check
Working on HTML Source Code
Image & Hyperlink Optimization
Creation of XML Sitemap
Submission of XML Sitemap
Off Page Optimization
Directory Submission Social Bookmarking
Creation of Themed link pages
Manual Link Requests to Related Sites
Submission to Local & International Search Engines & Directories
Google Sitemap Creation
Yahoo Sitemap Creation
Google base feeds
Google Analytics (Statistics)
Ranking and Traffic Check
Monthly SEO Report
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